What is Private Banking? An Interview with Trish Teague | Cogent Bank

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Inside Cogent        Blog        An Interview with Trish Teague: What is private banking, and how does it work?
An Interview with Trish Teague: What is private banking, and how does it work?
June 20, 2023

An Interview with Trish Teague: What is private banking, and how does it work?

Are you looking for a more personalized banking experience? Private banking offers financial products and services tailored to individual and business banking needs. 

For this blog, we sat down with Trish Teague, Managing Director of Private Banking, to learn more about the private banking experience at Cogent.

What is private banking?

This approach to banking offers a personalized experience for high-net-worth individuals, couples, and families. Depending on each client’s situation, private banking services and products can consist of the following:

  • Personal and business checking accounts
  • Personal Money Market Account
  • CDs
  • IRAs
  • Mortgage loans and lines of credit on primary and secondary residences
  • Personal loans and lines of credit
  • Investment lines of credit
  • Business loans
  • Business investment loans
  • Letters of credit
  • Premium Finance
  • Financial Planning and Wealth Management

Overall, private banking services are tailored to the needs and goals of each client. You’ll have a dedicated Private Banker who can be contacted with any questions or for advice. You can also use online and mobile banking to pay bills, deposit checks, transfer funds, and view balances and recent transactions. 

Who is the clientele for private banking?

High-net-worth individuals who usually have at least $1 million in liquid assets. However, Cogent doesn’t maintain strict thresholds for our private banking services, and we don’t penalize clients for experiencing annual income and liquidity fluctuations.

Many private banking clients are business owners, partners in law firms or partners in healthcare practices. With private banking, all your business and personal banking needs are handled in one place, with one banker. We can assist you with buying a house, walk you through the financial details of a business expansion, provide a full range of wealth management services, offer employee benefits and retirement accounts, and more.   

How does private banking differ from traditional banking services?

Think of private banking as concierge banking. You can call your private banker on their cell phone, and we will assist you in completing your transactions. There is very little we can’t do for our clients. They simply need to call and tell us what they need. It’s very relationship-focused, and we have had some of the same clients for more than 20+ years.  

How is private banking different at a community bank vs. a larger institution?

Cogent is a locally owned community bank, and we have control over our markets and decision-making. This local control allows us to be flexible and bring clients into Private Banking who might not qualify now but work in an industry or hold a position that would qualify them later in their career.  

Generally, larger banks have higher thresholds for income and assets to qualify for private banking. If clients fall below a certain income or assets threshold, they can be moved into another division of the bank. In contrast, we understand there might be fluctuations in our clients’ annual income and liquidity at Cogent. 

Cogent’s Winter Park private banking team has been together for over ten years. This continuity keeps our processes streamlined and personalized; clients don’t have to repeat their financial history. Because we have all the background information we need and have formed a trusting relationship, we can quickly and decisively help our clients with their business and personal financial decisions.

How do you communicate with your private banker?

Our private bankers are always available by cell phone. While we don’t always see our clients in person, we are proud to be the person they call before buying property, expanding a business, or making any other significant financial decision. We usually see our clients at least once or twice yearly at lunch, dinner, or other events.

What does a relationship typically look like between a private banker and their clients?

Private banking is all about developing long-term relationships with clients. It’s a lifelong membership of our banking club. We aim for clients to select us as their bank of choice and not need to bank anywhere else. We’ve had several children of clients become our clients, which is fun to see it come full circle.    

One of the most rewarding aspects of working in private banking is helping someone succeed and take advantage of life-changing opportunities. For example, we work with law firms and have done several shareholder loans. The borrower has worked hard and is taking their career to the next level as a partner. It’s exciting to be part of those milestone moments. In addition, we are always looking for ways to give back to the communities we serve. We bank many nonprofit organizations and enjoy being on their boards and providing financial advice to the organization and the population they serve.  

Does private banking include investment advice? 

Yes, absolutely! Cogent Bank has an independent wealth management firm. We also have contacts with local professionals, such as attorneys, accountants, etc., regarding estate planning or tax advice.

Meet Our Winter Park Private Banking Team!

Trish, Susy, CamPhi and the rest  of the Winter Park Cogent Private Banking team are dedicated to providing the personalized attention you need and deserve. Contact us to learn more about what we do and how we can help Move You Forward.