Former Athlete Brandon Ghee Helps Students Prep for Success

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Inside Cogent        Blog        Brandon Ghee, SVP, Managing Director, Sports & Entertainment Banking Helps Student Athletes Prep for Success
Brandon Ghee, SVP, Managing Director, Sports & Entertainment Banking Helps Student Athletes Prep for Success
March 26, 2024

Brandon Ghee, SVP, Managing Director, Sports & Entertainment Banking Helps Student Athletes Prep for Success

Originally Sourced from ABA Banking Journal

Forget Tom Brady: Most professional athletes don’t play well into their 40s. “You play football for three to four years,” says Brandon Ghee. “And then the next thing you know you’re 25, 26. You’re looking to pursue a career and you go from making $750,000 a year to $50,000. These guys and girls have a problem with the transition [in]how they’re spending during their careers.”

Athletes make a lot of big financial decisions at fairly young ages. On the latest episode of the ABA Banking Journal Podcast — presented by Alkami — Ghee, a community banker and former NFL cornerback, discusses how Cogent Bank’s sports and entertainment vertical comes alongside to help with this transition. In addition to traditional financial services, the bank offers specialized education on investing and financial decision-making as well as referrals to key service providers.

Ghee also discusses the fast-growing wave of highly compensated athletes amid the rollout of NCAA permission for name, image and likeness marketing deals and why student-athletes and their families need support and engagement from banks.

Listen to Brandon’s interview on the ABA Banking Journal podcast below.

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