How a Jacksonville drinkware brand is keeping beverages cold—and ambitions hot—with a little help from Cogent Bank

Small businesses are the backbone of the country’s economy, yet at times get forgotten and overshadowed. As we celebrate small businesses in May and always, it’s a time dedicated to honoring and spotlighting the visionaries who take a risk and chase big dreams. Cogent Bank is proud to partner and support small businesses that embody the spirit of innovation and community.

If you’ve ever wondered what it really feels like to run a small business, imagine this: staring into the abyss and chewing on glass. That’s how Alex Lamm, owner of Seriously Ice Cold Cups, better known as SIC Cups, describes it—with a laugh, but also with total honesty.

Running SIC Cups isn’t just a job, it’s a calling. It’s the realization of a bold vision, a relentless hustle, and a leap of faith that began long before Lamm officially took the reins. Before owning the company, he recognized a powerful opportunity: to take SIC Cups beyond its Jacksonville roots and into the hands of customers nationwide.

Working side-by-side with the customization team for over a year, Lamm saw the spark—real product potential with a unique edge. So, when the opportunity to buy the business arose, he didn’t think twice.

“I dove in headfirst, energized by the possibilities and driven by innovation,” Lamm shared. “In hindsight, I might’ve slowed down to evaluate the sales channels more carefully—but my passion wouldn’t let me wait.”

With a background in sales and an unwavering commitment to growth, Lamm transformed SIC Cups into more than just a brand—it’s now a movement. Through cutting-edge design and industry-leading insulation that keeps drinks ice-cold even in the Florida heat, SIC Cups continues to stand out. But the impact doesn’t stop at performance and style. At its core, SIC Cups is also on a mission to protect the planet. From responsibly sourced materials to eco-conscious production that reduces waste, every decision reflects a deeper purpose: to create a better, cooler world—one cup at a time.

Like any small business, challenges arise, but one thing Lamm never worries about is his banking partner. Cogent Bank has played a crucial role in supporting SIC Cups’ growth as a small business—especially when challenges arise. Lamm boasts of Cogent’s customer service in consistently responding with urgency, care and commitment to finding solutions is what makes them the perfect banking partner for him and SIC Cups.

You might think, so what’s next for SIC Cups? They’re growing the team, rolling out fresh concepts, new sizes, accessories and bold collaborations the market hasn’t seen before. SIC continues to gain market share in the drinkware category including outside of the U.S., with plans to reach customers in Mexico, Canada, the UK and Spain— all with the continued support from Cogent Bank.

For more information on SIC Cups, please visit: https://www.siccups.com/

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